There has been much talk of the Limerick 2030 plan which was launched back in June. In recent months we’ve seen some movement. First there was the setting up of the Limerick Marketing Company. There is scope now to market the city in a clever and professional way, something that really hasn’t been done before. If anything, the attempts to date have been unambitious and somewhat embarrassing for a city with the rich heritage and potential that Limerick has. It’s a tad disconcerting to see that nearly six months after its founding there is precious little to show from the Limerick Marketing Company. At the time of writing the top web listing on Google relates to the press release announcing its launch back in July. That’s not to say that there isn’t much happening behind the scenes. Maybe there is, but it’s not particularly evident. That said, their efforts in wooing some of the world’s top travel writers and bloggers back in September deserve credit. More of the same please.
The University of Limerick just today launched its Capital Development Plan following confirmation that it is to receive a €100 million loan from the European Investment bank and one of the main pillars of this is to develop a major faculty in the city centre together with student accommodation. This is an ambition that was initially set out in the 2030 plan and it’s great to see some very definite moves being made towards making it a reality. It’s the kind of development could be the stimulus for fairly radical change in Limerick. It’s worth clicking the image to the left and having a quick read of UL’s take on where Limerick is going and its relationship with the city.
There’s much more to come from the plan and I’ll write about it here as news comes out. In my opinion, at least, it’s important that anybody who has a keen interest in Limerick and the Midwest should read it and contribute to making it become a reality in whatever way possible. It’s as good a blueprint I’ve seen for reforming our city and if those that are tasked with implementing it have the same vision as those who wrote it, then we’ll see some very positive change in Limerick in the next 15 – 20 years.
There were 30 submissions from the public when the plan was launched and hopefully we’ll get to see those at some point. For what it’s worth, I’ve pasted mine below. Comments welcome!
Spatial Plan Transformational Projects
- A World Class Waterfront
Given the stated ambition and time frame of the overall Limerick 2030 plan, it is remiss not to consider the demolition of the city hall / civic offices at Merchant’s Quay. Although reasonably new, the buildings are a significant visual blemish on an otherwise impressive waterfront between The Hunt Museum and King John’s Castle. While it might seem unpalatable now in 2013 to demolish a building that is barely over two decades old, the reality is that it is no longer fit for purpose as a headquarters of the combined local authority given its size and poor design and at some stage in the next decade or so there will inevitably be a debate about its removal. The Civic Offices also act as a waterfront barrier between the medieval city and the proposed retail centre at Arthur’s Quay. If we are formulating a plan in 2013 about developing a truly ‘world class waterfront’ over a period of 15 – 17 years, then the removal of this building should certainly be part of the discussion.
It is important that the proposed buildings along the waterfront, particularly in the vicinity of Arthur’s Quay, are of a very high quality design, and an appropriate scale. These should be seen as ‘prestige’ buildings of high architectural merit. Most of the newer buildings in Limerick are very poorly designed both aesthetically and functionally, and have been built in order to maximise usable floor space and minimise cost. This approach should be knocked squarely on the head as it leads to poor quality, visually unappealing developments that date very quickly. Poorly designed buildings contribute greatly to making the city an unattractive place to live, and that being the case, are indirectly at the root of many of the social and economic challenges of the city. When facilitating new developments, the city should be particularly protective of the area around the river, as this is Limerick’s strongest visual asset and it should be borne in mind by the various stakeholders that any new development could have a lifetime of 200 – 300 years, or more, so it is crucially important that the design is of high quality and sympathetic to the city.
While some visually unappealing buildings are proposed to be demolished as part of the Limerick 2030 plan (Sarsfield House, Arthur’s Quay Shopping Centre, among others), it would be timely at this point to develop a plan to improve the poor aesthetics of the buildings along the water front that are likely to remain (Harvey’s Quay, Bridgewater Apartments).
The success of the proposed ‘World Class Waterfront’ could depend on the management of traffic and the associated noise, pollution and congestion. The three lane section of the orbital route that extends from Upper Henry Street through Liddy Street and around Arthur’s Quay Park, through to Rutland Street (Hunt Museum) has acted as a barrier to the use of and enjoyment of the river amenity (including Spokane Walk and Arthur’s Quay Park) over the past few decades. It is important that this situation is adequately addressed in the plan. The ‘rethinking’ of the orbital route, as suggested in the Limerick 2030 plan (Spatial Strategy) is crucial.
- Limerick Cultural Centre
There is great scope for this element of the project, and all the suggested uses for the Limerick Cultural Centre contained in the plan are positive (i.e. Museum of the West of Ireland, National Diaspora Centre, City Library, etc.). Further uses could be considered and debated at this stage.
There is no Shannon River Interpretive Centre in Ireland. Given the huge importance of the river to the country from the point of view of heritage, environment, commerce, tourism, etc. this presents a great opportunity for Limerick City. Perhaps such a facility could be considered for the Limerick Cultural Centre.
Unlike most European nations, Ireland has no National Science and Technology Museum, and something like this could also be considered, especially so given Limerick and the Midwest’s industrial heritage. If not a large dedicated ‘national’ science museum such as London’s Imperial Science Museum, there is scope to develop a smaller scale version with fun and interesting interactive experiments for children and adults alike, as exists in many European cities of similar size. This would put Limerick firmly on the map, and be a strong draw for overseas tourists and also families and students from throughout Ireland. It would be very much an educational amenity as it would be a tourist one, and the close involvement of the University of Limerick and Institute of Technology would be important.
- Great Streets
In general, it is critical that the large volumes of vehicular traffic going through the city centre are removed if ‘great streets’ are to be realised. Where traffic cannot be removed altogether, the streets should be ‘shared surfaces’ between lower volumes of traffic and pedestrians and cyclists. The one way traffic system should be discarded as soon as possible, as it encourages high volumes of fast through traffic, and this is an impediment to the enjoyment of the city by shoppers and residents, and it ultimately stifles the development and economic well-being of the city. It is internationally acknowledged that one way systems greatly discourage cycling in cities, and given the Smarter Travel ambitions of the plan, it would be necessary to do away with them.
Currently, the streets of the city are visually unappealing, in large part due to the accumulation of poorly thought out road signage, lighting, paving, and street furniture. Even new streetscapes, such as Thomas Street / Bedford Row are cluttered with a proliferation of unnecessary and unsightly signage and street furniture. The design of further pedestrianised streets should aim to address this negative feature of the city’s streets.
- A New City Square/Plaza
The city centre square is at the heart of the proposed retail area and it is likely that during the day time, a very large number of people will spend time there and enjoy it. However, if it does not have some kind of evening, and late evening function, then it may become an area attractive for loitering and undesirable activity. There is a strong argument to have the ‘Higher Education Campus’ very nearby and this will encourage residential uptake in the area, which will in turn incentivise late evening business, such as cafes and restaurants, and make the area popular at night time as well as day time.
- A City Centre Higher Education Campus
Strong transport links with the University of Limerick and Limerick Institute of Technology should be provided. At present the bus service is not good. The alternative route for travelling between the city and the university (via the Park Canal from Charlotte Quay and river bank to Plassey) should be given consideration and support. It is a shorter distance than the ‘road’ route, it is flat, and it is also very scenic, making it a potentially very attractive transport corridor, particularly for cyclists. If the path (especially along the Park Canal between the city and Richmond RFC) was suitably upgraded, it is likely that a significantly greater number of students, staff and visitors would use it as their proscribed route for travelling between the city and university.
- Renewal of Georgian Quarter
The Plan makes reference to the Living Cities initiative (launched by Dept. of Finance. Feb 2013). It is worth discussing whether this will do enough to transform the Georgian Quarter into an owner-occupied residential area, and perhaps other approaches should be investigated.
Much of the housing stock is let, via private landlords, to the Health Service Executive, and this has led to the area becoming saturated with a number difficult tenants. It is an issue that needs attention.
The Limerick Royal (old Theatre Royal) proposal for an arthouse cinema and digital media centre is a good fit for this particular part of the city and would do much to lift the area around Cecil Street and Catherine Street and support for this should be given serious consideration
- Colbert Station Renewal
Further to the refurbishment plan for the station, there is great potential to transform Parnell Street, Davis Street and Upper Mallow Street to the point that they are attractive routes to the city centre for visitors.
Marketing Plan / Positioning
- The Pitch
Given the city’s long and colourful heritage spanning many centuries, it could do much more to promote itself. While it is appreciated that rugby is a huge benefit to the city, it is important to recognise that there is a lot more going on, in the area of arts, culture and of course other sports, and that, if promoted intelligently, would market the city to a far wider audience. Recent years have seen the city narrow its focus in terms of marketing, and this is something that should be reversed if Limerick is to be considered a truly European city of stature rather than simply an Irish regional city.
- Culture Night
Culture Night (a national event) has been held over the last number of years in September and has been a great success. It showcases, on a single night, a large range of cultural activities that exist in the city. Throughout the year, these activities are ongoing, but very much on an infrequent and disjointed basis and unfortunately are barely noticed by tourists or residents of the city. There is scope to institute an organised, fortnightly or monthly ‘Culture Night’ with a similar range and calibre of activities and events. If well organised, and given the appropriate support this would be a huge attraction to visitors, and residents, and would go a long way to successfully branding the city internationally as a ‘city of culture’.