Sizing Up The Competition

there’s so much good sense in this article …


Hanging out at the Copenhagenize Consulting office is making me think a lot about how you brand and market a product. The product we think about is bicycling and we’re mainly trying to compete with car driving. For the record, I’m not a car-hater. I’m really not. Vehicles are very useful and they’re essential for many professions. A carpenter, for example, would have a hard time transporting lumber, tools, and a table saw to a job site on a bicycle. (Although, according to Mikael, there are plenty of bicycling carpenters,electricians, and other tradesmen in Copenhagen and beyond.)

The vast beauty of the rural American landscape is often best (or most effortlessly) accessed while road tripping, preferably while blasting Tom Petty’s Free Fallin’ or some other equally quintessential American tune. Cars are an important part of our transportation system; I just happen to think they’re an oversold product in urban America…

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